Target audience

MALE -

Like - food, technology, football

Dislike - work, school
Shop - branded, topshop

Music - hip hop, R&B

Clothes - fashionable, stylish

Occupation - student, shop assistant

Money - £8, £7 an hour
Status - middle class
Other films - cool runnings, the ringer, the hangover

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FEMALE -
Like - shopping, pay day!!
Dislike - work, school
Shop - river island, hollister, primark, tesco
Music - classical, R&B, hip hop, holiday
Clothes - fashionable, stylish
Occupation - student, McDonalds, market research assistant
Money - £4.35, £9.30 an hour
Status - middle class
Other films - the polar express, bridesmaids, the hangover