Tuesday 27 March 2012

Evaluation Activity 1

1In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)


1 - The title of our film is 'The Rejected'. We chose to include the word 'The' as I feel it had more of an effect, it shows the film will be about an individual being rejected, not the word in general. This isn't very typical of a horror movie, as also demonstrated in the 'Scream' image, most horror film titles are general; 'Scream', 'Nightmare on Elm Street', 'Halloween', 'Resident Evil' or 'Paranormal Activity'. All of these names also connote to the audience that something bad happens to more than one person during the film, 'scream', 'nightmare', 'evil', 'paranormal', are all "bad" words, they connote to the audience that the film is a horror before they even viewany footage, be it a trailer, teaser or even the actual film.

2 - The location or setting of our film is an empty house, which the main character has just moved into. The house is empty and she is clearly on her own. This is a typical storyline in a horror movie, and is also effective as many of the audience are scared of what could frankly, be a reality.

3 - The costumes we used were current and up-to-date in fashion, the film is set in winter, so our main actress 'Aleisha' wore a 'Fair Isle' patterned, knitted jumper and leggings, this is a fairly fashionable outfit, conveying to the audience that the film is set in the current day. Our main actor 'Toby' who played the 'bad guy' on the phone, wore all black, again showing a typical 'baddie'. Costumes are a very common way of showing the audience when the film was made, so again we used a typical 'trademark' of the horror genre.
The props we used we used are extremely typical for the horror genre; a knife, candles, black gloves (worn by Toby). However two of the props we used; the photo's and the photo album are not very typical of the horror genre.

4 - For our camera work and editing, we wanted to use shots that were not necessarily stereotypical of the horror genre, as seen in image 4, we used a low angle close up of aleishas feet, and she runs of camera, creating a low angle long shot. We thought this was effective as it is unusual. (please see 'Analysis of The Rejected' for more in-depth description of our camera work)

5 - The font and size of the writing is also typical for the genre. I chose to use a black background with white writing because this is fairly stereotypical of a horror film, as demonstrated with the image of 'Scream' above.

6 - Our storyline is very typical of the horror genre "innocent teenager, home alone, bad guy on the phone . . . " and the audience learns all of this information with in the first minute and a half of the film. Again, that in itself is a typical trait of our chosen genre, foundation information is delivered basically instantly.

7 - Our title sequence instantly tells the audience what genre the film is. From the outset the film uses low key lighting (candles), knives, surveillance images and other generally creepy items, this connotes to the audience that the genre is horror.

8 - Our characters were introduced in a stereotypical way for our genre, two teenage girls, walk into a mid shot from off screen and walk through a room, while the camera pans to follow them (as described in 'Analysis of The Rejected'). Our other main character, who is the bad guy on the phone is introduced earlier than the two girls, he is the first character that the audience see. This will connote to the audience that although they cannot see his face, they know he will be a very important character in the storyline. The audience can also tell this by the surveillance photos of Aleisha that he has. Toby is also introduced in low-key lighting, which will connote to the audience that he is a very twisted person with a dark personality.

9 - I added the special effects during the editing process, I chose certain effects because they looked really cool and have an effect on the audience, especially (see image 9) showing the red filter and flickering effect, because this is a point of view shot, it looks scary. It connotes to the audience that this person obviously has something wrong with them because their vision is distorted. This is fairly stereotypical of the horror genre, as proven by my analysis of 'See No Evil'.

Monday 26 March 2012

Evaluation Activity 2

2 How does your media product represent particular social groups?



Our main character 'Aleisha' is very similar to 'Sydney Prescott' from 'Scream'. She is a teenage girl, who is home alone, receiving bizarre phone calls from an unknown person, who can see her every move. The girls are clearly both distressed by these phone calls as shown above by the similar body language and facial expression. The main visible difference between the girls is the fashion and hair styles. Scream was released in 1996, 15 years before our film was created. Our main character is also very similar to Sidney because although we only showed the first two minutes of our film, we had a plan for what would happen, and Aleisha is also a character that survives being the main target of a series of murders, like Sydney.

Sunday 25 March 2012

Evaluation Activity 3

3 What kind of media institution might distribute your media product and why?

Saturday 24 March 2012

Evaluation activity 4

4 Who would be the audience for your media product?



FEMALE -
Like - shopping, pay day!!
Dislike - work, school
Shop - river island, hollister, primark, tesco
Music - classical, R&B, hip hop, holiday
Clothes - fashionable, stylish
Occupation - student, McDonalds, market research assistant
Money - £4.35, £9.30 an hour
Status - middle class
Other films - the polar express, bridesmaids, the hangover

MALE -
Like - food, technology, football
Dislike - work, school
Shop - branded, topshop
Music - hip hop, R&B
Clothes - fashionable, stylish
Occupation - student, shop assistant
Money - £8, £7 an hour
Status - middle class
Other films - cool runnings, the ringer, the hangover




Demographics

Our target audience is males and females aged 15 - 30. Our film is targeted at middle class citizens (E - C2) with an earning of around £5 an hour, or if unemployed an allowance of at least £10 a week. It is a "British film" so our targeted geographical location would be central and eastern England (including major cities such as Birmingham and London).

Psychographics

It is a well known fact that most teenagers love socialising, particularly at the cinema. This is great for film makers with a target audience of teenagers because providing you can get 'word of mouth' about your film, your target audience should watch it at the cinema.
Horror / thriller films such as the 'Scream' series are so effective because they are realistic. There is a very large possibility that their storyline could be a reality, this creates a terrifying atmosphere for the audience, and this is an element we wanted to 'bring to the table' in our film, for our targeted audience.

Research

I gave a group of peopole a questionnaire (asking for yes or no answers, with a section included for comments) ...

1) Do you think that the style of writing (font and colour) are suitable for a horror opening?
2) Did you think that the use of candlelight in the title sequence was appropriate for a horror film?
3) Did you think that the music used was effective (ie. different tracks and the levels of sound)
4) Did you think the music was placed correctly in relation to the action?
5) Do you feel that the range of shots used were effective?

The results I gained included;

1) Yes, the type of font you used is commonly used in horror films
2) Yes
3) Yes, but to improve, could add 'creepy' music to cover silence when she walks up stairs and could be used in the background when she is on the phone.
4) Yes
5) Yes, I really liked that you showed her feet as she ran off and not her body, it had more of an effect.

And as a result of this, I added music into the 'stairs' section, and also when she is on the phone, and I believe that as a result of this my horror opening is creepier and generally more effective.

Saturday 11 February 2012

Evaluation Activity 6

 6 What have you learnt about technologies from the process of constructing this product?

 I have gained knowledge of so many different technologies since beginning my A-Level media course. For the creation of my video we used Windows XP computers as opposed to the Apple Macs that were available.


I had little knowledge of how to use the video cameras and now know how to use them effectively. I had never used Adobe photoshop or Adobe premiere pro before.


We have also had to use a program called 'Blogger' which is a website used to post coursework to, I had never used this website before. Once I had started my coursework, I discovered that Blogger also has an 'App' for smart phones, this has helped me greatly in my coursework process, meaning another technology I have used is an 'iPhone 4'.





I used Google as my search engine for my research and planning as opposed to bing or yahoo.


I used YouTube to enable me to do evaluation task 5. 

Evaluation Activity 7

 7 Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Since the beginning of the course when we created our Preliminary task, I have learnt how to use many different tools, on the two different programmes we used on our final product, which were; Adobe Premiere Pro and Adobe Photoshop.
Although creating a 'film' we had to use Adobe Photoshop to create our Production Company Logo. (the black wolf in front of the blue moon saying 'Selenic Studios'). On this program I have learnt how to cut away excess image, change the size of an image, put multiple images on one document and put text in front of an image.
On Adobe Premiere Pro I learnt how to cut away unneeded footage, insert blending effects, title screens, music, sound effects, fades, etc.
I also learnt how to use the different shot types, such as panning, tracking, close up, extreme close up, point of view, mid shot, long shot, low angle and high angle.
Another key aspect I interpreted into my finished product was the '180 degree rule' which we learnt in the preliminary task, this means that the camera can only stay on one side of an imaginary line, to avoid confusing the audience with where the actors are in relation to where the camera is.

Monday 30 January 2012

Analysis of the opening of The Rejected

0 sec - image of wolf howling in front of a blue moon "Selenic Studios"
3 sec - close up of hands, lighting a match, then candle
5 sec - "Aleisha Beaumont"
8 sec - fade to close up of photo album and surveillance images "Emma Macey"
12 sec - "Toby Lydon"
14 sec - extreme close up of particular surveillance photo in hand
15 sec - red/orange filter effect
16 sec - fade to extreme close up of same image in photo album "Directed by Abbie Brown"
17 sec - extreme close up of hand covering photo with cellophane
21 sec - fade to close up of a professional knife collection with candle in background
23 sec - "Edited by Aleisha Beaumont"
26 sec - close up of hand holding a knife, moving around, reflecting candle light
30 sec - close up of hands in black gloves sharpening a carving knife "Cinematography Toby Lydon"
36 sec - extreme close up of candle
38 sec - hand appears in background, removing glove
42 sec - candle is put out, fade to black screen
44 sec - "The Rejected" enters screen in centre, becomes magnified
46 sec - zooms through screen
48 sec - mid shot of low key lit room
49 sec - Aleisha enters camera shot (close up)
50 sec - camera pans left, following two girls through house
52 sec - cut to hallway, first girl enters mid shot
53 sec - girl walks past camera (close up) second girl in background (mid shot)
54 sec - camera pans left, following girls through hallway
56 sec - close up of first girl (aleisha) opening door and second girl (Emma) leaving.
1:02 - mid shot of aleisha shutting door
1:04 - camera pans left, following aleisha upstairs
1:10 - aleisha promptly turns round, runs downstairs, camera pans right to follow this
1:13 - aleisha walks towards camera but past it (mid to close up to extreme)
1:14 - extreme close up of phone
1:15 - camera pans up, following phone from holder to aleishas ear
1:16 - close up of aleisha on phone
1:30 - camera pans down, following phone
1:32 - cut to end of hallway
1:33 - aleisha enters mid shot, runs across screen left, camera pans left to follow
1:37 - Slow motion effect begins on close up of aleisha
1:41 - (still slow motion) extreme close up of aleishas face
1:44 - fade to close up of aleisha answering phone (slow motion cut during fade)
1:54 - camera zooms in on aleishas face, extreme close up
1:59 - cut to low angle, close up of aleishas feet
2:00 - phone drops to floor, aleisha runs out of room
2:02 - fade to black

Wednesday 11 January 2012

Scream 4 opening

06 sec - 'DIMENSION FILMS' and phone ringing
10 sec - close up of phone ringing
14 sec - close up of girl answering phone
19 sec - mid shot of girl on phone
20 sec - camera pans round room to follow girl 1 to kitchen
23 sec - close up of girl 2 in kitchen
24 sec - mid shot of girl 1 now not on phone
25 sec - close up of girl 2
26 sec - mid shot of girl 1
27 sec - camera pans to follow girl 1 round kitchen
30 sec - mid shot of girl 2
35 sec - close up of girl 1
(Shot reverse shot carries on for a while.)
1:10 - extreme close up of picture on a mobile
1:12 - extreme close up of girl 1's face
1:24 - camera pans close up of girl 1 answering phone again
1:30 - shot reverse shot of girl 1 and 2
2:03 - extreme close up of phone ringing
2:04 - close up of girl 1 and 2
2:06 - close up of phone
2:09 - mid shot of girl 1 and 2
2:19 - camera pans to follow both girls through house
2:22 - close up of both girls
2:24 - close up of both girls from other side (repeated break of 180 rule)
2:29 - close up of girls from other side, again.
2:30 - extreme close up of girl 1's face
2:32 - mid shot of girls from other side, again.
2:36 - close up of girl 2
2:37 - mid shot of both girls
2:40 - close up of girl 2
2:42 - mid shot of girl 1
2:43 - close up of girl 2
(again, shot reverse shot, breaking 180 rule repeatedly)
(skipping to title sequence.)
3:49 - 'STAB 6'
3:50 - White flash
3:51 - close up of tv 'STAB 6'
3:54 - mid shot of 2 new girls.
4:06 - close up of girl 1
4:09 - mid shot, camera pans, following girl 2
4:13 - long shot back of girl 1
4:16 - long shot of girl 2
4:18 - camera pans again following girl 2

Tuesday 10 January 2012

See No Evil opening

0 sec - mechanical movements
15 sec - fade up to 'LIONSGATE'
37 sec - 'WWE FILMS'
39 sec - dull image, midshot of caravan, with tipped over bike in extreme close up - 'LIONSGATE and WWE FILMS present'
43 sec - White flash, flicker of writing
44 sec - writing quickly fades up and off screen
45 sec - flash, close up of cockroach
46 sec - repeated image of caravan, close up
48 sec - extreme close up of eyes
50 sec - repeated image of caravan, even closer
51 sec - fade to black
52 sec - flicker to extreme close up of a fly on the top of a bin, 'a WWE FILMS production in association with LIONSGATE' image blurs repeatedly
56 sec - fade to black screen
58 sec - extreme close up of cage with clothes inside
59 sec - White flicker
1:00 - black flicker, fade to black
1:02 - extreme close up of ear, 'Kane'
1:05 - writing quickly fades up and off screen
1:06 - fade to black
1:06 - extremely quick flicker, extreme close up of children's doll, broken and distorted
1:07 - extremely quick flicker, close up of a boy in a corner, facing the corner, dirty
1:07 - extreme close up of rubbish in a bin
1:08 - extremely quick flicker, extreme close up, boy crying
1:08 - extremely quick flicker, long shot boy facing corner again, same shot, close up of a crucifix candle holder
1:09 - lights flash bright
1:10 - 'see no evil'
1:11 - same shot, extreme close up of record player, record spinning
1:12 - 'see no evil' begins to flicker
1:13 - flashes then a jumble of images appear
1:15 - many images have repeated in last 2 seconds from the very beginning
1:16 - long shot of police car, 'Christina Vidal'
1:20 - car and camera both move and meet at close up shot, 'Michael J. Pagan
1:21 - extreme close up of car licence plate and bumper area
1:23 - extreme close up of door opening and feet exiting car
1:26 - low angle long shot of derelict building and police car parked in front of it, 'Samantha Noble' 'Steven Vidler'
1:31 - POV shot from under house, tree roots etc, 2 police men walking towards camera, 'Cecily Polson' 'Luke Pegler'
1:35 - low angle long shot of 2 police men walking through garden
1:38 - repeated POV shot, 'Rachael Taylor' 'Penny McNamee' 'Craig Horner'
1:42 - low angle close up of police men walking up stairs to derelict house
1:45 - repeated image of low angle long shot of derelict house with police car in front, 'Mikhael Wilder' 'Tiffany Lamb'
1:50 - high angle close up of police men at door
1:52 - extreme close up of door knocker
1:53 - low angle mid shot of 2 police men
1:57 - extreme close up of police mans face
1:59 - close up of door knocker
2:00 - door opens.

Title sequence of See No Evil and Scream 4

With my horror opening I wanted to see what similar films had produced in their title sequences, so I watched 'Scream 4' and analysed it as I did with the films 'Se7en' and 'The Italian Job'. I remembered seeing a film called 'See No Evil' and I really liked the title sequence of that film, and wanted to incorporate some of the ideas, so I also analysed the title sequence in this film. (I shall enter these in my next post) I wanted to merge the two ideas together but have my own ideas incorporated.

Wednesday 4 January 2012

Final script (just speech, not camera shots and action of characters)

Aleisha ; thanks for keeping me company
Emma ; that’s alright, when does your mum get back?
Aleisha ; in the morning
Emma ; alright then, do you wonna give me a call tomorrow?
Aleisha ; yeah I’ll give you a ring and let you know what I’m up to and that and I might meet you later
Emma ; alright see you later
Aleisha ; see you
Emma ; bye
# PHONE RINGS #
Aleisha ; hello?
Toby ; So, who’s your friend?
Aleisha ; what? (pause) who is this?
Toby ; All alone now, don’t you think you’d better shut that door?
# HANGS UP PHONE #
Aleisha ; oh my god, what the f**k?!
# PHONE RINGS #
Aleisha ; who is this?!
Toby ; just an old friend
Aleisha ; please, leave me alone, or I’m going to call the police
Toby ; I wouldn’t do that if I were you.
Aleisha ; please just leave me alone!
Toby ; or I’ll smash down the front door!
# LONG PAUSE WHILE CHARACTERS MOVE AROUND #
Aleisha ; (screams)

Change to script 2

We decided to further change our script by starting the film with a conversation between Aleisha and Emma, which explained to the audience that I would be in my house alone for the night. We decided to use a familiar theme in Horror films which is phone calls, this was made most famous by 'Scream' and 'When a Stranger Calls'. The conversation on the phone also changed (In my next post I shall include a finalised script) frrom what we originally wrote. We also had to change the ending due to the lighting outside, we wanted to use low key lighting, but it was then too dark for the camera to pick up. The film finishes with Aleisha on the phone to Toby, Toby says "Don't you think you'd better shut that door"? There is then a close up and low angle shot of Aleisha running to the door, slamming it shut, turning round in slow motion and sliding to the floor down the door and screaming. This is shown in a Point of view shot from Toby, who is standing in the kitchen. We wanted to convey to the audience that Toby had tricked Aleisha with the line "Don't you think you'd better shut that door"? As Aleisha shut the front door, but he entered through the back door.