Evaluation Activity 3

3 What kind of media institution might distribute your media product and why?

Evaluation activity 4

4 Who would be the audience for your media product?

FEMALE -

Like - shopping, pay day!!

Dislike - work, school

Shop - river island, hollister, primark, tesco

Music - classical, R&B, hip hop, holiday

Clothes - fashionable, stylish

Occupation - student, McDonalds, market research assistant

Money - £4.35, £9.30 an hour

Status - middle class

Other films - the polar express, bridesmaids, the hangover

MALE -

Like - food, technology, football

Dislike - work, school

Shop - branded, topshop

Music - hip hop, R&B

Clothes - fashionable, stylish

Occupation - student, shop assistant

Money - £8, £7 an hour

Status - middle class

Other films - cool runnings, the ringer, the hangover

Demographics

Our target audience is males and females aged 15 - 30. Our film is targeted at middle class citizens (E - C2) with an earning of around £5 an hour, or if unemployed an allowance of at least £10 a week. It is a "British film" so our targeted geographical location would be central and eastern England (including major cities such as Birmingham and London).

Psychographics

It is a well known fact that most teenagers love socialising, particularly at the cinema. This is great for film makers with a target audience of teenagers because providing you can get 'word of mouth' about your film, your target audience should watch it at the cinema.

Horror / thriller films such as the 'Scream' series are so effective because they are realistic. There is a very large possibility that their storyline could be a reality, this creates a terrifying atmosphere for the audience, and this is an element we wanted to 'bring to the table' in our film, for our targeted audience.

Research

I gave a group of peopole a questionnaire (asking for yes or no answers, with a section included for comments) ...

1) Do you think that the style of writing (font and colour) are suitable for a horror opening?

2) Did you think that the use of candlelight in the title sequence was appropriate for a horror film?

3) Did you think that the music used was effective (ie. different tracks and the levels of sound)

4) Did you think the music was placed correctly in relation to the action?

5) Do you feel that the range of shots used were effective?

The results I gained included;

1) Yes, the type of font you used is commonly used in horror films

2) Yes

3) Yes, but to improve, could add 'creepy' music to cover silence when she walks up stairs and could be used in the background when she is on the phone.

4) Yes

5) Yes, I really liked that you showed her feet as she ran off and not her body, it had more of an effect.

And as a result of this, I added music into the 'stairs' section, and also when she is on the phone, and I believe that as a result of this my horror opening is creepier and generally more effective.

Evaluation Activity 5

5 How did you attract/address your audience? 

Watch 'The Rejected' here

Evaluation Activity 6

 6 What have you learnt about technologies from the process of constructing this product?

 I have gained knowledge of so many different technologies since beginning my A-Level media course. For the creation of my video we used Windows XP computers as opposed to the Apple Macs that were available.

I had little knowledge of how to use the video cameras and now know how to use them effectively. I had never used Adobe photoshop or Adobe premiere pro before.

We have also had to use a program called 'Blogger' which is a website used to post coursework to, I had never used this website before. Once I had started my coursework, I discovered that Blogger also has an 'App' for smart phones, this has helped me greatly in my coursework process, meaning another technology I have used is an 'iPhone 4'.

I used Google as my search engine for my research and planning as opposed to bing or yahoo.



I used YouTube to enable me to do evaluation task 5. 

Evaluation Activity 7

 7 Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Since the beginning of the course when we created our Preliminary task, I have learnt how to use many different tools, on the two different programmes we used on our final product, which were; Adobe Premiere Pro and Adobe Photoshop.
Although creating a 'film' we had to use Adobe Photoshop to create our Production Company Logo. (the black wolf in front of the blue moon saying 'Selenic Studios'). On this program I have learnt how to cut away excess image, change the size of an image, put multiple images on one document and put text in front of an image.
On Adobe Premiere Pro I learnt how to cut away unneeded footage, insert blending effects, title screens, music, sound effects, fades, etc.
I also learnt how to use the different shot types, such as panning, tracking, close up, extreme close up, point of view, mid shot, long shot, low angle and high angle.
Another key aspect I interpreted into my finished product was the '180 degree rule' which we learnt in the preliminary task, this means that the camera can only stay on one side of an imaginary line, to avoid confusing the audience with where the actors are in relation to where the camera is.

Analysis of the opening of The Rejected

0 sec - image of wolf howling in front of a blue moon "Selenic Studios"
3 sec - close up of hands, lighting a match, then candle
5 sec - "Aleisha Beaumont"
8 sec - fade to close up of photo album and surveillance images "Emma Macey"
12 sec - "Toby Lydon"
14 sec - extreme close up of particular surveillance photo in hand
15 sec - red/orange filter effect
16 sec - fade to extreme close up of same image in photo album "Directed by Abbie Brown"
17 sec - extreme close up of hand covering photo with cellophane
21 sec - fade to close up of a professional knife collection with candle in background
23 sec - "Edited by Aleisha Beaumont"
26 sec - close up of hand holding a knife, moving around, reflecting candle light
30 sec - close up of hands in black gloves sharpening a carving knife "Cinematography Toby Lydon"
36 sec - extreme close up of candle
38 sec - hand appears in background, removing glove
42 sec - candle is put out, fade to black screen
44 sec - "The Rejected" enters screen in centre, becomes magnified
46 sec - zooms through screen
48 sec - mid shot of low key lit room
49 sec - Aleisha enters camera shot (close up)
50 sec - camera pans left, following two girls through house
52 sec - cut to hallway, first girl enters mid shot
53 sec - girl walks past camera (close up) second girl in background (mid shot)
54 sec - camera pans left, following girls through hallway
56 sec - close up of first girl (aleisha) opening door and second girl (Emma) leaving.
1:02 - mid shot of aleisha shutting door
1:04 - camera pans left, following aleisha upstairs
1:10 - aleisha promptly turns round, runs downstairs, camera pans right to follow this
1:13 - aleisha walks towards camera but past it (mid to close up to extreme)
1:14 - extreme close up of phone
1:15 - camera pans up, following phone from holder to aleishas ear
1:16 - close up of aleisha on phone
1:30 - camera pans down, following phone
1:32 - cut to end of hallway
1:33 - aleisha enters mid shot, runs across screen left, camera pans left to follow
1:37 - Slow motion effect begins on close up of aleisha
1:41 - (still slow motion) extreme close up of aleishas face
1:44 - fade to close up of aleisha answering phone (slow motion cut during fade)
1:54 - camera zooms in on aleishas face, extreme close up
1:59 - cut to low angle, close up of aleishas feet
2:00 - phone drops to floor, aleisha runs out of room
2:02 - fade to black

Scream 4 opening

06 sec - 'DIMENSION FILMS' and phone ringing
10 sec - close up of phone ringing
14 sec - close up of girl answering phone
19 sec - mid shot of girl on phone
20 sec - camera pans round room to follow girl 1 to kitchen
23 sec - close up of girl 2 in kitchen
24 sec - mid shot of girl 1 now not on phone
25 sec - close up of girl 2
26 sec - mid shot of girl 1
27 sec - camera pans to follow girl 1 round kitchen
30 sec - mid shot of girl 2
35 sec - close up of girl 1
(Shot reverse shot carries on for a while.)
1:10 - extreme close up of picture on a mobile
1:12 - extreme close up of girl 1's face
1:24 - camera pans close up of girl 1 answering phone again
1:30 - shot reverse shot of girl 1 and 2
2:03 - extreme close up of phone ringing
2:04 - close up of girl 1 and 2
2:06 - close up of phone
2:09 - mid shot of girl 1 and 2
2:19 - camera pans to follow both girls through house
2:22 - close up of both girls
2:24 - close up of both girls from other side (repeated break of 180 rule)
2:29 - close up of girls from other side, again.
2:30 - extreme close up of girl 1's face
2:32 - mid shot of girls from other side, again.
2:36 - close up of girl 2
2:37 - mid shot of both girls
2:40 - close up of girl 2
2:42 - mid shot of girl 1
2:43 - close up of girl 2
(again, shot reverse shot, breaking 180 rule repeatedly)
(skipping to title sequence.)
3:49 - 'STAB 6'
3:50 - White flash
3:51 - close up of tv 'STAB 6'
3:54 - mid shot of 2 new girls.
4:06 - close up of girl 1
4:09 - mid shot, camera pans, following girl 2
4:13 - long shot back of girl 1
4:16 - long shot of girl 2
4:18 - camera pans again following girl 2